Show Video Turnaround Time
In the video industry, the pace is frequently grueling, with clients often demanding rapid turnaround times as the price for keeping them as customers.
While video production for the producer can mean long hours in the editing room, frequently on weekends, the client’s reality is an unquenchable need for a finished product, on his desk, or in his
computer, by Monday morning. The pace is not only rapid, it is relentless. As soon as one show ends, with all its demands, the next show is approaching. The more successes a company has, the more demands will be coming from their clients.
A post trade show video shoot deadline is totally different from the perspective of the client and the video producer. If a trade show took place on a Thursday, then by late Thursday night or early Friday morning, the client is back home with his wife and family. Or maybe he never left the office at all, and simply had assistants managing the show. The video producer, on the other hand was busy shooting all day Thursday. Thursday night he’s reaching back to his editing room, and Friday, with little or no sleep the night before, he’s laboring with his crew to edit the project. And have it completed by Monday morning. From the client’s perspective the project is no big deal. We’re talking about a mere three to four minute highlight video. He’s not thinking about how long it takes to find the appropriate background music, create the graphics, go through the footage, synchronize everything, and get opinions and revision suggestions from other members of your company. And every time a video producer knocks himself out and makes another deadline, that’s proof to corporate marketers that he and every other video producer can and must be able to produce videos with this type of rapid turn around time.
When one video tech from a young company asked his colleagues if they would put up with the answers were amazingly varied. The answers ranged from no! to raise the prices, to set a set fee for weekend work.
Some companies will not put up with this type of pressure at all, and publish turn around times that average much longer. One company, for example, declares that their average turn around time is 2 months, and their most rapid turn around time is 2 weeks.
Winmax Video, Winmax Video Production of California, has a novel approach to handling rapid demand project. Winmax has created a video production system much like a factory assembly line. Each video is dived into 30 second segments handed over to a different production team. The teams work simultaneously and consistency is ensured by an expert supervisor. A 3-4 minute video is edited by 6-8 teams, each faced with the less formidable task of producing a 30 second video. Winmax can thus produce a 3-4 minute trade show video, trade show video display, trade show backup video, tradeshow videos in as little as 2-4 days with an average turnaround time ranging from as short as 7 days.
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