Search Engine Optimization Content Writing And The Successful Business Model
It’s not a secret that the more content you have, the morel likely you are to produce search engine traffic from longer searches. Although, in fact, you might be targeting one or two of the more popular keywords, more content will allow you to start collecting hits for longer search strings that aren’t as common. If to make closer investigation, those add up and provide a great deal of residual value to the content. It is important to note that since 2004, there’s a growing debate about this whole issue and what it really means in terms of site traffic. Fortunately, as far as the issue is concerned, those involved in that discussion have started using a pithy name for the phenomena, the “long tail.”
According to Wikipedia: “The long tail is the colloquial name for a long-known feature of statistical distributions … The feature is also known as “heavy tails”, “power-law tails” or “Pareto tails”… In these distributions, a high-frequency or high-amplitude population is followed by a low-frequency or low-amplitude population which gradually “tails off”. In many cases the … long tail…can cumulatively outnumber or outweigh the initial portion of the graph, such that in aggregate they comprise the majority.”
It goes without saying that if we graph a market, we have a body, representing the “mass market” and then a long trailing tail of smaller niches with correspondingly smaller populations. However, we’ll notice that the long tail actually contains just as many, if not more, potential purchasers than the bigger “body.” Moreover, we should recognize that most sales efforts are concentrated on the body. The thing is that the competition for the interest of the body is much more intense than is the competition for various points along the long tail. It’s not a secret that long tail theory, by that name or any other, has been one of the driving forces behind internet marketing for some time now. By the way, people in the IM community have been doing their market research in hopes of finding potentially lucrative smaller markets that one can mine for gain more efficiently than the massive area of the body.
It’s important to keep in mind that if you take a popular descriptor, log the searches made containing that keyword, and graph the results you are going to get something a graph similar to the one we just discussed. We can safely assume that there is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. As far as my personal experience can be taken into account, then you are going to have a impulsive decline for searches using other strings that will result in a long, flowing tail. So, actually, you can fight for that traffic in the body, but it’s going to take some work. As you may be aware of, there’s a lot of competition in the body, so you can also start mining the long tail for traffic.
One of the best ways, without any doubt, is content–and lots of it. In addition, it should be also pointed out that if you hire someone to handle your SEO content writing and to generate a series of pieces on “widgets,” that content is assuredly going to produce strings containing the very kind of things for which those long tail searchers are looking. But remember, there’s an additional plus – even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. As to this, there is no forced compromise: well-written content will serve both needs simultaneously.
The other thing that needs to be added is that in the long tail of keyword searches, the great value comes from having hundreds or thousands of unexampled , valuable content pages written on a niche subject. Besides, the millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely ‘designed’ strategy could never receive. It’s simply a matter of how much content is on your site. To sum up, the more you post to your blog the longer tail (keyword-wise) your site will have. It’s not that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs, according to the common practice, don’t make a whole lot of money for the first 6-12 months. In fact, it takes a lot of time to write full content that a blog starts to have a really long tail.
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