Businesses have been using email marketing to promote their products and connect with their customers for many years. A business can obtain many long-term benefits from their email marketing, if they use it correctly. This article will focus on some email marketing strategies that will help to improve your marketing campaigns.
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Step one in constructing your email endeavor is to start creating a list of prospects. Having your own responsive database of interested people is important. Many companies spend gobs of money to buy email lists. Unfortunately, this is not a wise idea. The people who are on these kinds of lists have not asked to receive emails from you, thereby greatly decreasing your response rate. This is why it’s highly advisable to create your own email list, even if it takes time. One of the first things you can do to build your list is to incorporate an opt-in box on your site that will assist you in building your email marketing list. In order to get these people to opt-in, you can offer them or rather bribe them with a free, quality gift in exchange of their contact info. To be sure your list will work, you need to find and sign up for a quality autoresponder service to collect and track any email addresses collected. There are many options out there when it comes to auto-responders, which is why you should do your home work properly before choosing one, as it has to be reliable on the long run.
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When it comes to what your email will contain, you need to have a good combination of information about the product and your sales pitch. Many people get on email lists because they want to get more information about a market and keep themselves updated. They have the need to discover more about the subject. There isn’t anyone who wants to hear the same pitch over and over and get nothing out of it. Make sure you include quality content in each E-mail you send. Failure to do so will make subscribers opt-out, in turn causing the conversions to drop. Make each E-mail be the best it can be. Add in something simple to each of your email, like pointers you think of to help your readers or some tips you have found on another site. Send these people emails that relate to whatever your product is, make it useful and entertaining, and you will see your profits rise. No one really minds being recommended. No one wants to deal with the hard sell. And that applies to what you should be doing as well. Finally, do your best to read your list and understand your email list. If your emailing frequency is high and you’re sending out emails every day, and you see that there are too many people who are unsubscribing, then maybe it’s about time you cut down on how often you email them. At the other end of the spectrum, if you aren’t sending out enough then people may not be getting the information they need. Keeping a good balance is key. Be vigilant in maintaining your E-mail list. Carefully review and listen to your subscribers. Respond in a timely manner. Once you know what’s really working for your list, then you will see that people not only stick to you but also see the conversions increasing.
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Research
It’s also about identifying those who link, what kind of content do they link to. The market defines the content. Even though you think you have a great idea, the truth is that your readers will choose what you will get published and your ideas will come from carrying out research. If you haven’t taken the time to research your market, then the liklihood is you will fail miserably.
Distribution
You then need to show the content to as many potential linkers as possible, the viral nature of social media can help out and a powerful online network is essential. To those who have no access this is like hitting a brick wall. But it can be solved by taking the time to build a network, or buy the people who have built that network.
It’s vitally important that when considering adding linkbaiting to your marketing strategy it takes a particular skill to create something worthwhile. Linkbait which works usually has an element of simplicity that makes creation seem easy. In reality, to create something which appears so very simple can be quite a difficult process.
The process of creating linkbait should follow this three step process:
1. Find who links
2. Discover what they link to
3. Show the linkers the content
Successful linkbait must contain the following elements:
1. Attention grabbing
2.It’s important to entice the reader to consume the content
3. Instil a reason for the reader to share content
Linkbait is not a sales message whose intention is to get you to buy a particular product. The whole purpose of linkbaiting is simply to get you to link by using emotional triggers. Many times it has been said that we do not buy rationally, but that we buy emotionally. Linking is no different, it must reach the linker and trigger the correct emotional triggers.
If you have defined your online marketing problem as too few links then employing linkbait as an element of your whole strategy may be the solution to your problem. It has to mesh with your other online marketing elements such as PPC, Search Engine Optimisation, link buying, blogging, article writing, social media, etc. Of course having a brilliant website in the first place will help and if you get your web design just right, it’s a good beginning.
It is imperative that it should never harm your overall branding strategy. The tone of the linkbait should not harm in any way the way your brand is perceived. So with all this in mind, if you work for a bank and you think that “Great Gadgets Bankers Buy with their Bonus” is a good title, then think again. Probably not a good idea right now. Although I am sure it will get the banks links, linkbait should not be about links at any cost.
Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website. There are of course other areas where linkbait can be useful, but ultimately it’s about links.
Google is clever and to rank in their search engine, they have ensured that you need links pointed to your website and the greater the number of links the better. Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually “buy a link”. Buying links of course does have it’s own problems, which can be discussed at another time.
Which is why linkbait can give you an edge in your online marketing strategy. If you are looking to reduce your monthly PPC spend and boost your organic listings then linkbait is absolutely something you should consider.
This all sounds great, but before you put your linkbaiting skills to work, there are some issues which should be covered.
What is linkbait really about?
Linkbaiting is quite simple really, basically you are trying to get other people to link to the web content you are promoting.
It’s less to do with programming and search engine optimisation and more to do with publishing. A specific kind of publishing that straddles tabloid newspapers, billboard advertising, the front covers of popular magazines and if you are of a certain generation, the album covers of long playing records. The young 20 something’s could well be a little confused in their thinking that all music comes out of an iPhone.
Attention
It’s all about how much attention you can get and so many users of the World Wide Web are now able to surf at the speed of thought enabling them to travel to anywhere on the web in a few short clicks. You need to get their attention with something that is going to stop them still in their tracks and consume exactly what you have on offer. A well thought out headline will do this, but it is also important to have domain context and niche relativity.
You really need to engage a company who are passionate about their web design and SEO.If you get this correct, then you will be seriously on your way to running a very successful business and website.
